|
| << previous | next >> |
Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 28 of 32 found articles
| Title: |
The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness |
| Author: |
Mendini, Monica Peter, Paula C. Gibbert, Michael |
| Appeared in: |
Journal of business research |
| Paging: | Volume 91 (2018) nr. C pages 195-204 |
| Year: |
2018 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 28 of 32 found articles
| << previous | next >> |