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Journal description
All volumes of the corresponding journal
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Details for article 23 of 29 found articles
| Title: |
The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals |
| Author: |
Bang, Hyejin Yoo, Jinnie Jinyoung Choi, Dongwon |
| Appeared in: |
Journal of business research |
| Paging: | Volume 79 (2017) nr. C pages 13 p. |
| Year: |
2017 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 23 of 29 found articles
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