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                                       Details for article 33 of 64 found articles
 
 
  Managing the co-created brand: Value and cultural complementarity in online and offline multiā€stakeholder ecosystems
 
 
Title: Managing the co-created brand: Value and cultural complementarity in online and offline multiā€stakeholder ecosystems
Author: Gyrd-Jones, Richard I.
Kornum, Niels
Appeared in: Journal of business research
Paging: Volume 66 (2013) nr. 9 pages 10 p.
Year: 2013
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 33 of 64 found articles
 
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