Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
Title:
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
Author:
Kipnis, Eva Broderick, Amanda J. Demangeot, Catherine Adkins, Natalie Ross Ferguson, Nakeisha S. Henderson, Geraldine Rosa Johnson, Guillaume Mandiberg, James M. Mueller, Rene Dentiste Pullig, Chris Roy, Abhijit Zúñiga, Miguel Angel