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Journal description
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Details for article 4 of 18 found articles
| Title: |
Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall |
| Author: |
Mikhailitchenko, Andrey Javalgi, Rajshekhar (Raj) G. Mikhailitchenko, Galina Laroche, Michel |
| Appeared in: |
Journal of business research |
| Paging: | Volume 62 (2009) nr. 10 pages 8 p. |
| Year: |
2009 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 4 of 18 found articles
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