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Journal description
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Details for article 15 of 41 found articles
| Title: |
From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives |
| Author: |
Siano, Alfonso Vollero, Agostino Bertolini, Alessandra |
| Appeared in: |
Journal of business research |
| Paging: | Volume 152 () nr. C pages 372-386 |
| Year: |
2022 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 15 of 41 found articles
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