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Journal description
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Details for article 5 of 54 found articles
| Title: |
Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences |
| Author: |
Efrat, Kalanit Souchon, Anne L. Dickenson, Peter Nemkova, Ekaterina |
| Appeared in: |
Journal of business research |
| Paging: | Volume 137 () nr. C pages 601-613 |
| Year: |
2021 |
| Contents: | |
| Publisher: |
The Author(s) |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 5 of 54 found articles
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