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Journal description
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Details for article 29 of 72 found articles
| Title: |
Examining the impact of luxury brand's social media marketing on customer engagement​: Using big data analytics and natural language processing |
| Author: |
Liu, Xia Shin, Hyunju Burns, Alvin C. |
| Appeared in: |
Journal of business research |
| Paging: | Volume 125 () nr. C pages 815-826 |
| Year: |
2021 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 29 of 72 found articles
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