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Journal description
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Details for article 17 of 61 found articles
| Title: |
Effects of mergers and acquisitions on brand loyalty in luxury Brands: The moderating roles of luxury tier difference and social media |
| Author: |
Chung, Yerim Kim, Alex Jiyoung |
| Appeared in: |
Journal of business research |
| Paging: | Volume 120 () nr. C pages 434-442 |
| Year: |
2020 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 17 of 61 found articles
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