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Does personality congruence explain luxury brand attachment? The results of an international research study |
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Titel: |
Does personality congruence explain luxury brand attachment? The results of an international research study |
Auteur: |
Donvito, Raffaele Aiello, Gaetano Grazzini, Laura Godey, Bruno Pederzoli, Daniele Wiedmann, Klaus-Peter Halliburton, Chris Chan, Priscilla Tsuchiya, Junji Skorobogatykh, Irina Ivanovna Oh, Hyunjoo Singh, Rahul Ewing, Mike Lee, Yuri Fei, Li Chen, Cindy Rong Siu, Noel Yee-Man |
Verschenen in: |
Journal of business research |
Paginering: |
Jaargang 120 () nr. C pagina's 462-472 |
Jaar: |
2020 |
Inhoud: |
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Uitgever: |
Elsevier Inc. |
Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
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