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                                       Details for article 57 of 61 found articles
 
 
  ‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis
 
 
Title: ‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis
Author: Singh, Jaywant
Crisafulli, Benedetta
Quamina, La Toya
Xue, Melanie Tao
Appeared in: Journal of business research
Paging: Volume 119 () nr. C pages 464-480
Year: 2020
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 57 of 61 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands