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Journal description
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Details for article 69 of 83 found articles
| Title: |
The role of brand equity in a new rebranding strategy of a private label brand |
| Author: |
Marques, Catarina da Silva, Rui Vinhas Davcik, Nebojsa S. Faria, Rita Tamagnini |
| Appeared in: |
Journal of business research |
| Paging: | Volume 117 () nr. C pages 497-507 |
| Year: |
2020 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 69 of 83 found articles
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