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Journal description
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Details for article 67 of 189 found articles
| Title: |
Extending lead-user theory to online brand communities: The case of the community Ducati |
| Author: |
Marchi, Gianluca Giachetti, Claudio de Gennaro, Pamela |
| Appeared in: |
Technovation |
| Paging: | Volume 31 (2011) nr. 8 pages 12 p. |
| Year: |
2011 |
| Contents: | |
| Publisher: |
Elsevier Ltd |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 67 of 189 found articles
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