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                                       Details for article 21 of 21 found articles
 
 
  With whom to be distinctive? Examining the impact of innovation narrative distinctiveness from the category prototype vs. category exemplar on firm performance
 
 
Title: With whom to be distinctive? Examining the impact of innovation narrative distinctiveness from the category prototype vs. category exemplar on firm performance
Author: Wu, Xiaojie
Chen, Xiaomei
Wang, Xiuqiong
Appeared in: Technovation
Paging: Volume 143 () nr. C pages p.
Year: 2025
Contents:
Publisher: Elsevier Ltd
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 21 of 21 found articles
 
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