Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time
Titel:
Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time
Auteur:
Villanova, Daniel Bodapati, Anand V. Puccinelli, Nancy M. Tsiros, Michael Goodstein, Ronald C. Kushwaha, Tarun Suri, Rajneesh Ho, Henry Brandon, Renee Hatfield, Cheryl