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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 3 of 11 found articles
| Title: |
Couponing Strategies in Competition Between a National Brand and a Private Label Product |
| Author: |
Bauner, Christoph Jaenicke, Edward Wang, Emily Wu, Ping-Chao |
| Appeared in: |
Journal of retailing |
| Paging: | Volume 95 (2019) nr. 1 pages 57-66 |
| Year: |
2019 |
| Contents: | |
| Publisher: |
New York University |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 3 of 11 found articles
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