|
| << previous |
Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 12 of 12 found articles
| Title: |
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness |
| Author: |
Aguirre, Elizabeth Mahr, Dominik Grewal, Dhruv de Ruyter, Ko Wetzels, Martin |
| Appeared in: |
Journal of retailing |
| Paging: | Volume 91 (2015) nr. 1 pages 16 p. |
| Year: |
2015 |
| Contents: | |
| Publisher: |
New York University |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 12 of 12 found articles
| << previous |