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                                       Details for article 2 of 10 found articles
 
 
  Customer Relationship Stage and the Use of Picture-Dominant versus Text-Dominant Advertising: A Field Study
 
 
Title: Customer Relationship Stage and the Use of Picture-Dominant versus Text-Dominant Advertising: A Field Study
Author: Lewis, Michael
Whitler, Kimberly A.
Hoegg, JoAndrea
Appeared in: Journal of retailing
Paging: Volume 89 (2013) nr. 3 pages 18 p.
Year: 2013
Contents:
Publisher: New York University
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 2 of 10 found articles
 
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