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                                       Details for article 11 of 12 found articles
 
 
  Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty
 
 
Title: Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty
Author: González-Benito, Óscar
Martos-Partal, Mercedes
Appeared in: Journal of retailing
Paging: Volume 88 (2012) nr. 2 pages 14 p.
Year: 2012
Contents:
Publisher: New York University
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 11 of 12 found articles
 
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