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                                       Details for article 7 of 13 found articles
 
 
  Product form bundling: Implications for marketing digital products
 
 
Title: Product form bundling: Implications for marketing digital products
Author: Koukova, Nevena T.
Kannan, P.K.
Ratchford, Brian T.
Appeared in: Journal of retailing
Paging: Volume 84 (2008) nr. 2 pages 14 p.
Year: 2008
Contents:
Publisher: New York University
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 7 of 13 found articles
 
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