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Journal description
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Details for article 11 of 13 found articles
| Title: |
Strategies to offset performance failures: The role of brand equity |
| Author: |
Brady, Michael K. Cronin Jr., J. Joseph Fox, Gavin L. Roehm, Michelle L. |
| Appeared in: |
Journal of retailing |
| Paging: | Volume 84 (2008) nr. 2 pages 14 p. |
| Year: |
2008 |
| Contents: | |
| Publisher: |
Published by Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 11 of 13 found articles
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