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  A meta-analysis of the impact of price presentation on perceived savings
 
 
Title: A meta-analysis of the impact of price presentation on perceived savings
Author: Krishna, Aradhna
Briesch, Richard
Lehmann, Donald R.
Yuan, Hong
Appeared in: Journal of retailing
Paging: Volume 78 (2002) nr. 2 pages 18 p.
Year: 2002
Contents:
Publisher: Elsevier Science Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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