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  The effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison☆ ☆ Charla Mathwick is Assistant Professor of Marketing at Portland State University. Naresh Malhotra is Regents’ Professor at Georgia Institute of Technology. Edward Rigdon is Associate Professor of Marketing at Georgia State University. This article is based on the first author’s doctoral dissertation at Georgia Institute of Technology. 1 1 We want to thank three anonymous reviewers and the special issue editors for their many helpful suggestions.
 
 
Titel: The effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison☆ ☆ Charla Mathwick is Assistant Professor of Marketing at Portland State University. Naresh Malhotra is Regents’ Professor at Georgia Institute of Technology. Edward Rigdon is Associate Professor of Marketing at Georgia State University. This article is based on the first author’s doctoral dissertation at Georgia Institute of Technology. 1 1 We want to thank three anonymous reviewers and the special issue editors for their many helpful suggestions.
Auteur: Mathwick, Charla
Malhotra, Naresh K
Rigdon, Edward
Verschenen in: Journal of retailing
Paginering: Jaargang 78 (2002) nr. 1 pagina's 10 p.
Jaar: 2002
Inhoud:
Uitgever: New York University
Bronbestand: Elektronische Wetenschappelijke Tijdschriften
 
 

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