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Journal description
All volumes of the corresponding journal
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All articles of the corresponding issues
Details for article 7 of 7 found articles
| Title: |
The effect of brand characteristics and retailer policies on response to retail price promotions: Implications for retailers |
| Author: |
Karande, Kiran W. Kumar, V. |
| Appeared in: |
Journal of retailing |
| Paging: | Volume 71 (1995) nr. 3 pages 30 p. |
| Year: |
1995 |
| Contents: | |
| Publisher: |
Published by Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 7 of 7 found articles
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