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Journal description
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Details for article 2 of 11 found articles
| Title: |
Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions |
| Author: |
Mukherjee, Atmadeep Burton, Scot Smith, Ronn J. Iyer, Pramod |
| Appeared in: |
Journal of retailing |
| Paging: | Volume 100 () nr. 4 pages 549-564 |
| Year: |
2024 |
| Contents: | |
| Publisher: |
New York University |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 2 of 11 found articles
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