Reviews : Marketing: An Integrated, Analytical Approach, by Roy Shaw, Richard Semenik, and Robert Williams. South-Western Publishing Company, 5101 Madison Road, Cincinnati. OH 45227. 1981. 426 pp. Softcover, $8.40
Titel:
Reviews : Marketing: An Integrated, Analytical Approach, by Roy Shaw, Richard Semenik, and Robert Williams. South-Western Publishing Company, 5101 Madison Road, Cincinnati. OH 45227. 1981. 426 pp. Softcover, $8.40
Auteur:
Shaw, Margaret
Verschenen in:
Cornell hotel and restaurant administration quarterly