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Journal description
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Details for article 13 of 16 found articles
| Title: |
The journey from goods-dominant logic to service-dominant logic: A case study with a global technology manufacturer |
| Author: |
Hartwig, Kea von Saldern, Lewin Jacob, Frank |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 95 () nr. C pages 85-98 |
| Year: |
2021 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 13 of 16 found articles
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