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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 54 of 55 found articles
| Title: |
Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes |
| Author: |
Ferguson, Jodie L. Mohan, Mayoor |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 89 () nr. C pages 594-604 |
| Year: |
2020 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 54 of 55 found articles
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