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Journal description
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Details for article 38 of 55 found articles
| Title: |
Tell me a story: The role of narrative transportation and the C-suite in B2B advertising |
| Author: |
Anaza, Nwamaka A. Kemp, Elyria Briggs, Elten Borders, Aberdeen Leila |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 89 () nr. C pages 605-618 |
| Year: |
2020 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 38 of 55 found articles
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