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Journal description
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Details for article 25 of 31 found articles
| Title: |
Try taking your value proposition seriously - Why delivering winning value propositions should be but usually is not the core strategy for B2B (and other businesses) |
| Author: |
Lanning, Michael J. |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 87 () nr. C pages 306-308 |
| Year: |
2020 |
| Contents: | |
| Publisher: |
Published by Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 25 of 31 found articles
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