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Journal description
All volumes of the corresponding journal
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Details for article 12 of 31 found articles
| Title: |
Is advertising an underappreciated driver of sales growth in B2B markets? Theoretical perspectives and empirical evidence |
| Author: |
Guenther, Miriam Guenther, Peter |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 87 () nr. C pages 76-89 |
| Year: |
2020 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 12 of 31 found articles
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