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                                       Details for article 8 of 24 found articles
 
 
  Corporate brand identity co-creation in business-to-business contexts
 
 
Title: Corporate brand identity co-creation in business-to-business contexts
Author: Iglesias, Oriol
Landgraf, Polina
Ind, Nicholas
Markovic, Stefan
Koporcic, Nikolina
Appeared in: Industrial marketing management
Paging: Volume 85 () nr. C pages 32-43
Year: 2020
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 8 of 24 found articles
 
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