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                                       Details for article 16 of 26 found articles
 
 
  Institutional forces and customer participation in new product development: A Yin-Yang perspective
 
 
Title: Institutional forces and customer participation in new product development: A Yin-Yang perspective
Author: Wang, Liwen
Jin, Jason Lu
Zhou, Kevin Zheng
Appeared in: Industrial marketing management
Paging: Volume 82 (2019) nr. C pages 188-198
Year: 2019
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 16 of 26 found articles
 
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