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Journal description
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Details for article 7 of 22 found articles
| Title: |
Data and resource maximization in business-to-business marketing experiments: Methodological insights from data partitioning |
| Author: |
Lim, Weng Marc Ahmed, Pervaiz K. Ali, M. Yunus |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 76 (2019) nr. C pages 136-143 |
| Year: |
2019 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 7 of 22 found articles
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