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  Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets
 
 
Title: Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets
Author: Liu, Weiping
Atuahene-Gima, Kwaku
Appeared in: Industrial marketing management
Paging: Volume 73 (2018) nr. C pages 7-20
Year: 2018
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 9 of 20 found articles
 
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