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Journal description
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Details for article 6 of 20 found articles
| Title: |
Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany |
| Author: |
Müller, Julian M. Pommeranz, Benjamin Weisser, Julia Voigt, Kai-Ingo |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 73 (2018) nr. C pages 70-83 |
| Year: |
2018 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 6 of 20 found articles
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