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                                       Details for article 3 of 13 found articles
 
 
  Exposing organizational buyers to consumer magazine advertisements
 
 
Title: Exposing organizational buyers to consumer magazine advertisements
Author: Bearden, William.O.
Teel, Jesse E.
Williams, Robert H.
Durand, Richard M.
Appeared in: Industrial marketing management
Paging: Volume 7 (1978) nr. 6 pages 8 p.
Year: 1978
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 3 of 13 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands