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Journal description
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Details for article 3 of 30 found articles
| Title: |
Conceptualizing and communicating value in business markets: From value in exchange to value in use |
| Author: |
Eggert, Andreas Ulaga, Wolfgang Frow, Pennie Payne, Adrian |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 69 (2018) nr. C pages 80-90 |
| Year: |
2018 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 3 of 30 found articles
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