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Journal description
All volumes of the corresponding journal
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Details for article 3 of 16 found articles
| Title: |
Does brand partnership create a happy marriage? The role of brand value on brand alliance outcomes of partners |
| Author: |
Cao, Zixia Yan, Ruiliang |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 67 (2017) nr. C pages 148-157 |
| Year: |
2017 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 3 of 16 found articles
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