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                                       Details for article 17 of 19 found articles
 
 
  The future of B2B marketing theory: A historical and prospective analysis
 
 
Title: The future of B2B marketing theory: A historical and prospective analysis
Author: Mora Cortez, Roberto
Johnston, Wesley J.
Appeared in: Industrial marketing management
Paging: Volume 66 (2017) nr. C pages 90-102
Year: 2017
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 17 of 19 found articles
 
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