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Journal description
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Details for article 16 of 20 found articles
| Title: |
The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services |
| Author: |
Baumann, Jasmin Le Meunier-FitzHugh, Kenneth Wilson, Hugh N. |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 64 (2017) nr. C pages 15 p. |
| Year: |
2017 |
| Contents: | |
| Publisher: |
Published by Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 16 of 20 found articles
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