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Journal description
All volumes of the corresponding journal
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Details for article 5 of 21 found articles
| Title: |
Coopetitive branding: Definition, typology, benefits and risks |
| Author: |
Chiambaretto, Paul Gurău, Călin Le Roy, Frédéric |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 57 (2016) nr. C pages 11 p. |
| Year: |
2016 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 5 of 21 found articles
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