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                                       Details for article 8 of 20 found articles
 
 
  Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior
 
 
Title: Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior
Author: Nyadzayo, Munyaradzi W.
Matanda, Margaret J.
Ewing, Michael T.
Appeared in: Industrial marketing management
Paging: Volume 52 (2016) nr. C pages 12 p.
Year: 2016
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 8 of 20 found articles
 
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