|
| << previous |
Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 22 of 22 found articles
| Title: |
Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting |
| Author: |
Geiger, Ingmar Dost, Florian Schönhoff, Alejandro Kleinaltenkamp, Michael |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 47 (2015) nr. C pages 15 p. |
| Year: |
2015 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 22 of 22 found articles
| << previous |