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                                       Details for article 15 of 19 found articles
 
 
  The effect of radical innovation in/congruence on new product performance
 
 
Title: The effect of radical innovation in/congruence on new product performance
Author: Baker, William E.
Sinkula, James M.
Grinstein, Amir
Rosenzweig, Stav
Appeared in: Industrial marketing management
Paging: Volume 43 (2014) nr. 8 pages 10 p.
Year: 2014
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 15 of 19 found articles
 
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