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  An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms
 
 
Title: An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms
Author: Lee, Kun Chang
Lee, Habin
Lee, Namho
Lim, Jaehoon
Appeared in: Industrial marketing management
Paging: Volume 42 (2013) nr. 4 pages 12 p.
Year: 2013
Contents:
Publisher: Published by Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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