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                                       Details for article 8 of 15 found articles
 
 
  Interpreting and envisioning — A hermeneutic framework to look at radical innovation of meanings
 
 
Title: Interpreting and envisioning — A hermeneutic framework to look at radical innovation of meanings
Author: Verganti, Roberto
Öberg, Åsa
Appeared in: Industrial marketing management
Paging: Volume 42 (2013) nr. 1 pages 10 p.
Year: 2013
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 8 of 15 found articles
 
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