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                                       Details for article 4 of 14 found articles
 
 
  Customer orientation for decreasing time-to-market of new products: IT implementation as a complementary asset
 
 
Title: Customer orientation for decreasing time-to-market of new products: IT implementation as a complementary asset
Author: Feng, Taiwen
Sun, Linyan
Zhu, Chunyan
Sohal, Amrik S.
Appeared in: Industrial marketing management
Paging: Volume 41 (2012) nr. 6 pages 11 p.
Year: 2012
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 4 of 14 found articles
 
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