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  The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China
 
 
Title: The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China
Author: Ma, Chaoqun
Yang, Zhi
Yao, Zheng
Fisher, Greg
Fang, Eric (Er)
Appeared in: Industrial marketing management
Paging: Volume 41 (2012) nr. 3 pages 12 p.
Year: 2012
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 15 of 18 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands