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Journal description
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Details for article 8 of 24 found articles
| Title: |
‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets |
| Author: |
Terho, Harri Haas, Alexander Eggert, Andreas Ulaga, Wolfgang |
| Appeared in: |
Industrial marketing management |
| Paging: | Volume 41 (2012) nr. 1 pages 12 p. |
| Year: |
2012 |
| Contents: | |
| Publisher: |
Elsevier Inc. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 8 of 24 found articles
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